ABOUT SLOW MORNINGS CO.
At Slow Mornings Co., we’re reimagining a world that prioritizes connection, care, and community over hustle and profit. Born from a need to slow down and savor the simple moments, our brand stands as a gentle defiance against a culture that glorifies endless productivity and extraction.
We believe in reclaiming our time and energy, not just for ourselves but for the collective good. Through our carefully curated collection of journals, planners, and resources, we empower you to create a life filled with intention, joy, and purpose—all while nurturing a deeper sense of community and shared humanity.
Join us in casting off the pressures of capitalism and embracing a slower, more meaningful way of being. Let’s build a future rooted in compassion, equity, and true connection, one mindful moment at a time.
MEET THE FOUNDER
Shelby Melissa is a social worker by training and someone who has experienced the relentless grind of hustle culture firsthand.
After earning her Master’s in Social Work in 2016, Shelby entered the field with a passion for helping others and creating meaningful change but quickly became burnt out and disillusioned. She saw clearly how the systems meant to support people often kept them stuck, recognizing that therapy could not replace the fundamental need for food, housing, and security. Instead, therapy was used to help people cope with the pressures of capitalism rather than addressing the root causes of their suffering.
Shelby’s journey also took her through the worlds of retail work and entrepreneurship, where the constant hustle seemed to be the only way to survive. But living with mental and chronic physical illnesses, meant that this grind was even more harmful. Pushing through came at the cost of her health.
Inspired (/forced) by these experiences, Shelby founded Slow Mornings Co. to challenge the norms of a society that glorifies profit over people. Slow Mornings Co. is more than a brand—it is a movement that advocates for slowness, self-care, and intentionality. It is about dreaming of a different reality, one centered on care, connection, and community, rather than endless productivity and extraction.
Through Slow Mornings Co., Shelby is not just offering products like journals and planners; she is inviting others to join a collective journey to reclaim our time, bodies, and communities from the demands of hustle culture. Her mission is to foster a way of living that supports our well-being, allowing us to nurture the seeds of a more compassionate and equitable future together.
A RADICAL PAUSE
We started with a simple yet radical idea: What if we could create a space that invites people to pause, to breathe, to find stillness amidst the chaos? What if we could build a community that refuses to measure worth by productivity or profit but instead values care, connection, and creativity? Slow Mornings Co. emerged from this vision, challenging the prevailing culture of hustle and relentless extraction.
From the beginning, we knew we didn’t want to be another company selling a lifestyle of privilege, where slowing down is a luxury reserved for the few. Instead, we wanted to resist the forces that disconnect us from ourselves, each other, and the world around us. We saw our mission as an invitation to imagine a different way of living—one where we honor our bodies, our communities, and the earth.
A FUTURE WHERE WE ALL THRIVE
Slow Mornings Co. is a journey, not a destination. It’s a journey toward a world where fulfillment is measured by connection, kindness, and care—not by how much we produce or consume. Our vision is one where we all thrive—where we’re not just surviving in the margins of a broken system but actively creating new ways of being and belonging.
We see a future where Slow Mornings Co. isn’t just a brand on your shelf but a beacon of hope and resistance. A future where we host retreats, gather in physical spaces that feel like home, and collaborate with others to build an economy that serves people, not the other way around.
JOIN THE MOVEMENT
We’re not here to sell you a dream of a perfect life—far from it. We’re here to build a movement that embraces the messy, beautiful, imperfect reality of being human in a world that often feels inhumane.
We invite you to join us in dreaming and nurturing new futures, to reclaim your time and your power, and to help create a world where everyone belongs. Together, we can imagine something different. Together, we can resist, rest, and reconnect.
Welcome to Slow Mornings Co.—where every action is an act of defiance, and every moment is an opportunity to rewrite the story of our shared humanity.
